EDUCATION

Bachelor of Fine Arts in Industrial Design | May 2016
University of Illinois at Urbana - Champaign
Champaign, IL

LANGUAGES

English (Primary)

Spanish (Secondary)

SOFTWARE

Adobe

  • Photoshop

  • InDesign

  • Illustrator

  • Lightroom

  • Premier Pro

  • After Effects

  • Mailchimp

  • Constant Contact

  • Trandspond

  • Squarespace

  • Webflow

  • Figma

  • Confluence

  • Jira

  • Clickup

  • Windows OS

  • Macintosh OS

Web Design

Email Marketing

Operating Systems

Project Management

  • Marketing & Communications Specialist
    I lead all marketing efforts as the sole member of the department, handling strategy, content creation, and execution across print, digital, and social media. I create and approve all visual assets, maintain brand consistency, and manage projects from concept to completion.

    My role includes producing video content, writing and editing copy for web and promotional materials, and ensuring cohesive brand messaging. I also work closely with IT and corporate leadership on company-wide initiatives such as client onboarding and internal process improvements.

  • Graphic Designer
    With a focus on visual storytelling and brand cohesion, I created and approved all artwork for print, social media, and digital platforms, ensuring a consistent and engaging brand presence. I led design projects from concept to completion, collaborating with clients and cross-functional teams to meet deadlines and achieve project objectives. Additionally, I contributed to web design, optimizing user experiences while maintaining visual alignment with brand guidelines. My responsibilities also included writing and editing copy for websites, marketing materials, and social media to strengthen brand messaging and support creative initiatives.

  • Graphic Designer
    In my role, I developed email campaigns, print materials, digital assets, and social media content, maintaining brand consistency and visual appeal across all platforms. I worked closely with project managers to deliver design solutions that aligned with project goals, deadlines, and client specifications, ensuring smooth and successful project execution from start to finish.

    Freelance Graphic Designer
    September 2019 - November 2019

  • Freelance Graphic Designer
    In this commission-based role, I was tasked with redesigning a printable menu for a client's private events, ensuring the design was both visually appealing and functional. I created multiple design versions for the client to review and select from, incorporating feedback throughout the process. I maintained open communication with the client to ensure their vision was accurately represented, while also managing the project timeline to ensure timely delivery of the final design.

  • Environmental Graphic Designer
    I developed designs to enhance student spaces for grades K-12, focusing on creating engaging environments for learning and interaction. My responsibilities included creating orthographic views from 360-degree images of project spaces to accurately visualize the designs. These designs were applied to various elements, including lunchroom tables, trash receptacles, and wall décor. I worked closely with interior designers and the printing team to ensure the designs were both functional and visually appealing, creating a positive and inspiring atmosphere within the school environment.

  • Graphic Designer
    With a focus on retail marketing, I developed full-service packages that included designs for printed direct mail, email campaigns, social media ads, store signage, web graphics, and branding. I worked closely with clients to identify their needs, resolve any issues, and secure final approvals. Additionally, I monitored my project timelines to ensure efficient delivery of all materials while maintaining a high level of design quality and client satisfaction.

  • Freelance Graphic Designer
    For a Chicago-based urban clothing start-up, I created logo concepts and product mockups, working closely with clients to identify their needs and translate their vision into impactful designs. In May 2019, my work was featured in the launch of the company’s website and Instagram page, helping establish the brand’s visual presence. I also managed project timelines to ensure timely delivery of all assets, maintaining a focus on quality and brand alignment throughout the process.

  • Freelance Graphic Designer
    Nature - All is a Chicago-based online store start-up specializing in all-natural oils and personal hygiene products. As part of the project, I was responsible for creating logo designs and product mockups that aligned with the brand’s vision. I worked closely with clients to identify their needs and translate them into visual concepts, ensuring all designs were on-brand and met project goals. Additionally, I managed the project timeline, coordinating deliverables to ensure timely and efficient completion.

  • Freelance Graphic Designer
    I was commissioned by a mentor-based running organization to create and update design assets for various products and signage. This involved working closely with the client to understand their needs and ensure the designs reflected their brand and goals. I managed the project timeline, overseeing the production process for both print and digital assets to ensure timely delivery and quality. My role included continual collaboration with the client to refine concepts and finalize designs that supported their marketing and branding initiatives.

  • Freelance Graphic Designer
    I was commissioned to design store maps for a client, with a focus on supporting new employee training and daily work assignments. By working closely with the client, I identified their specific needs and created clear, user-friendly maps that helped streamline operations and improve employee efficiency. Throughout the process, I ensured the designs aligned with the client's objectives, providing effective tools for both training and daily tasks.